One .com domain

All countries live in clear subdirectories, making the brand easier to maintain while keeping each regional page separately indexable.

Localized, not duplicated

Navigation, titles, descriptions, notices, FAQs and country guidance are written for each edition rather than inserted as side-by-side translations.

Manual country choice

Visitors can always switch region. Search engines receive reciprocal hreflang annotations and an x-default selector page.